Social Media plays a vital role attracting prospective guests and in destination discovery. Platforms including TikTok, Instagram and Pinterest are contributing to a long-term shift in consumer spending away from material goods towards life experiences.
Digital platforms can leverage your brand which can build an image of credibility and authenticity needed to convert travel intent into active bookings. It's increasingly important to have a presence on multiple social sites and tailor your content marketing to take advantage of each platform's unique features and growing demographics.
Everest Connect currently manages several holiday and tourism brands across NSW on Pinterest, LinkedIn, Twitter. TikTok, and Meta Platforms. Our capabilities besides complete social media management include Stories and Reels creation, chat automation, EDM communications and lead generation advertising that sparks the interest of potential guests and elevates your lifestyle offering.